It’s pointless, it’s ridiculous, it doesn’t help anybody. I’ll give you an example – the (not provided) bullsh*t that Google has lumped us with is one of THE most frustrating things to happen to me since I started a working life. Things you can change vs Things you can’t change. To my mind, the changes being made within the industry should be treated with this categorisation. If there’s one thing it’s taught me, it’s that there is little point in wasting time focusing on things you can’t change. Quick 20 min rain shower? Always when I’ve just set off on my bike. If there’s a hot water boiler that can break, it’ll be mine. I’m one of those people who has always been a teeny tiny bit unlucky in life. 4) Focus on what you can change, not what you can’t I know it’s a business, it doesn’t mean we have to quite go all the way to “blue sky”. Really? You think? How about you tell me who those “great publishers” are then! My point here is if the idea is that we all need to be a little whiter and we all need to improve the content that we put out there so Google loves us again, why don’t we actually do it productively? Let’s stop talking about “great”, “shareable”, “engaging” content and let’s get real. I saw a tip about ‘how to create great infographics that will get shared’ the other day – “work with a great publisher”.
JUSTFOCUS FRENCH HOW TO
‘Experts!’ Stop telling us to create “great” content and that’s how to run a successful link building campaign. But I’ll push on with it regardless, sorry. This may seem a little ironic considering there is zero ‘expert’ advice in this particular blog post. The point is, stop complaining about it and just get on with it! Some people seem to spend so much time judging others, I wonder how they actually get any link building done. Now they are being clamped down on, people using those techniques may need to move on. But the point is, paid links, article marketing and all their baby brothers have had a long-term place in the world of link building because they have worked. I like to be openly atheistic about black vs white, and not get into pointless heated arguments about it. It’s a tough life being whiter than white all day everyday. Then again, if it works and it brings home the bacon…well. I don’t condone endless spamtastic efforts because it makes the world wide web an uglier place. We want to get those number one rankings because we want the money. SEOs may love what they do but they don’t do it for the love of it. 2) Link building is also all about the money At the end of the day, it’s still just all about the money. Penguin is looking decidely more negative towards the world of SEO. Panda may have cleaned up the SERPs, I’d say positive tick. If you were CEO of Google, you might not be too different. Does everyone need to get so personal?! It is about making money, planning for the future profitability of the company, keeping a competitive edge and maintaining an all-powerful position. Nor is Google doing it out of spite because Jimmy wrote about them on his blog. When changes are made, it is not going to be because lil’ Jimmy complained about poor quality SERPs on his personal blog. I just mean it as a simple statement of fact. I’m not saying this as a negative point, unlike many. 1) Google does not do things to ‘help’ people! What we need to do is adapt, learn, have a mini rant and move and focus on the ££/$$/€€. There are a few facts which cannot be denied people. And yet I’m also a little sick of it.Īt the end of the day, we’re all in business.
JUSTFOCUS FRENCH PLUS
(Or maybe it’s just the constant rainy downpour I’ve been under for the last 2 weeks – can’t quite figure out which).īetween panda, penguin, social signals, algorithmic ‘tweaks’, WMT warnings, Search Plus Your World, (not provided), random ranking drops, delving into the world of financial comparison and all the other stunts Google has pulled in the last six months (not to mention fun privacy laws popping up), I get where the ranting comes from. However… I am starting to feel blue, and stay blue, with all the endless ranting, raving, negativity and well even ‘whining’ that seems to abound these days. It’s also not aimed at one person, group of people or industry alone. Dearest SEOs, this is not a rant per say but more a sigh of exasperation.
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